About hero

As a designer I love to tell stories through balance of the materials and silhouettes. I have gained experience in luxury fashion houses such as Prada and Courreges, across flou, tailoring, print design and fabric research. I enjoy the intuitive process of translating the ideas into silhouettes, prints and fabrics from the iconographic researches and vintage sources.

Feminine and contemporary silhouettes interest me, and how the materials can be pushed in new directions. Sustainability matters to me, and it is something that shapes the way I approach things in life, without compromising on the creativity.

My creative projects are recognized internationally and featured in several publications, such as Vogue, i-D, Dazed and taken part in various runway shows and exhibitions, including Paris, Milan, Berlin, Vienna, and Tokyo. You can also find some of my creative work from the leading Design Museum in Scandinavia, Rohsska, which is exhibiting my pieces in their permanent design history exhibition.

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Exhibitions

  • FREE FORM FASHION EXHIBITION: Ateneum, National Art Museum Of Finland 2025-2026
  • Printed Positions: Textile Museum of Sweden 2023-2024
  • Nordic Fashion Now - Knitwear and Print: Rohsska Museum of Design and Craft 2023
  • NAYTOS: Helsinki; 2022, 2018, 2016
  • 15 Wonders: Berlin and Helsinki 2021
  • Wild at Heart: Vienna, Budapest, Stockholm, Tokyo and Helsinki 2019-2020
  • Shared Stories: Helsinki Design Week 2019
  • Fashion Wednesday. Contemporary Museum Kiasma 2019

Awards

  • New Talent Award - Winner of the 2025 edition
  • ALPHA Award - Winner of the 2023 edition
  • LAB of Mittelmoda - Nominee of the 2022 edition
  • Designers' Nest Award - Second Prize Winner 2019

DAZED

“And at the end of each rack is a designer, each of whom mirrors their collection in a way that feels quite heart-warming, as if they have grown together in perfect symbiosis. Take Tuuli-Tytti Koivula, for example, who is presenting her hyperactive approach to skiwear with pastel pink hair…”

i-D

“Ispirata dalla sua passione per lo sport—in particolare, lo sci—la designer ha applicato lo stesso processo di dedizione e superamento dei propri limiti anche al design della moda, realizzando una collezione che mixa glam…”

Finnish Institute in Japan

“Originality, boldness and use of vibrant colour characterise the design language…”

Designer’s Nest

“Her collection demonstrates different ways of making clothes with many surprising details, framed within a Nabokovian and optimistic mood…”

Helsingin-Sanomat

“Suomi haluaa nyt erottautua olemalla outo: Itävallan suurimman designtapahtuman teemamaana Suomi tarjoilee villiä huumoria ja erilaisuuden kierrettä…”

XOXO-Magazine

“Somut sınırların varlığına inanmıyorum ama insanların kendi içinde ve zihninde oluşturduğu soyut sınırların varlığı yadsınamaz bir gerçek…”

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